Park Falls is the kind of place where business deals are made at the local supperclub. (For the sake of continuity, we try and restrict ours to Friday night fish fries.) It’s a place where if you were obsessed with fishing you wouldn’t have to worry about many distractions. In other words, it’s the perfect place for a fishing rod company. History bears this out.

Over the past few years St. Croix has become recognized as an industry pioneer in rod technology. Our unique rod building process aligns today’s most advanced materials with the time-honored tradition of hand craftmanship. Thanks to the sophisticated computer system we developed, our blanks are built with the highest level of precision in the industry. A level of precision, we might add, that ultimately means you pay less for a rod. We’re also perhaps the only rod company that employs engineers to work alongside our rod designers, ensuring we take full advantage of all available technologies.

But in the end, we know all the technology in the world can’t replace a personal touch. Which is why every guide, every grip and every reel seat is hand-assembled on every blank right here in Park Falls. It’s this individuality that is the soul of St. Croix rods. And why they’re so uniquely different than anything else you can cast.